Selling on Amazon is great for increasing sales and shipping out volume. If you are trying to build a reputation as a seller or vendor, you can pretty much forget about it. Amazon has a policy of not revealing the email address of the customer who purchases your product. For most vendors, this is the most valuable prize in ecommerce, it allows vendors to make additional sales to existing customers and Amazon knows this. This is something you have to “put up with” if you sell on Amazon.
Here is why.
- There is a 4o% chance of making “another” sale to a customer if their experience was good. Amazon has way more products than you and can efficiently do this.
- If there is a problem with a purchase, the customer deals with Amazon and not you. Amazon’s goal is to make the shopping experience a positive one. So if you are not happy, they will issue refunds and take product back. Customers know this and like this. However its not always great for merchants since people know there is a liberal return policy, they can return anything for any reason. So they will break your items, take parts from them, use them or just change their minds at your expense. Amazon looks like a hero and your out the product. (suck it up)
- Amazon collects the product feedback and adds it to their site, this expands the site with unique content on a continuous basis. You and I have to do this by hand or hope our customers leave reviews.
When you think about it, it is a genius move for Amazon. You bring them product, they sell it and take a cut. It is a great business model that will continue to grow. You benefit because Amazon is a marketing machine.
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